Rich O’Dowd, Director of Operations, Owner

Richard O’Dowd, Director of Operations for the Northeast Generals has many years of leadership experience in Hockey Administration and is a seasoned IT Professional at a Fortune 200 Company. Rich has been Vice President and Level Director of the Yankee Conference and Presidents Hockey Leagues. Rich has extensive experience in Hockey League Logistics such as League Marketing, Website Administration, Scheduling, Fund Raising and player recruitment, placement, and retention.

Rich’s years in youth hockey management include:

  • League Founder and Director – The Hockey Desk Summer High School League (founded 2011)
  • Vice President / Director – Yankee Conference
  • Co-League Director – Presidents Hockey League
  • Level Director, Conference Rep, ACE Director, Fund Raising Director – Hanover Youth Hockey
  • Assistant Coach – Boston Jr Terriers
  • Head Coach – Various Hanover Youth Hockey teams
  • Sports Management Software and Website Expert

Rich also serves as the Business Process Architect / Practitioner – TJX Companies

  • Lean 6 Sigma and ITIL Certified


Robert Penfield, Managing Director, Owner

Bob Penfield is the Managing Director of the Northeast Generals and one of the three Co-Owners.  Bob oversees the Northeast Generals LLC and its financial details.


Bryan Erikson, Head Coach, General Manager, Owner

Bryan Erikson is an Asst. Coach and General Manager of the Northeast Generals and has over 18 years of coaching experience.

Coach Erikson has worked closely with his father at Hockey Plus!, one of the most successful and long running (42 years and counting) hockey camps on the South Shore serving as the head of the camp for the last 15 years, overseeing and training all of the staff. While at Hockey Plus! Coach Erikson has coached over 2,200 youth hockey players on the South Shore of Massachusetts.

Coach Erikson’s experiences include:

  • Head Coach – Wareham High School Varsity Hockey
  • Head Coach – Hockey Night in Boston
  • Head Coach – Bay State Games
  • Head Coach – Boston Junior Terriers U18 Tier 1, Bantam & Squirt levels
  • President – Coastal Stars Youth Hockey
  • President – Yankee Conference Hockey League, which oversees 100 teams in Massachusetts
  • President/Head Coach – South Shore Selects U19 tournament team
  • President – Mass Elite Hockey, 18 team Spring/Summer Hockey league for the Elite Hockey Player (Pee Wee – U18)

Bryan has also been a math teacher for the over 10 years in public and Dept. of youth services.