Rich O’Dowd, Director of Operations

Richard O’Dowd, our Director of Operations, has many years of leadership experience in Hockey Administration and is a seasoned IT Professional at a Fortune 200 Company.

Rich has been Vice President and Level Director of the Yankee Conference and Presidents Hockey Leagues. Rich has extensive experience in Hockey League Logistics such as League Marketing, Website Administration, Scheduling, Fund Raising and player recruitment, placement, and retention.

Rich’s years in youth hockey management include:

  • League Founder and Director – The Hockey Desk Summer High School League (founded 2011)
  • Vice President / Director – Yankee Conference
  • Co-League Director – Presidents Hockey League
  • Level Director, Conference Rep, ACE Director, Fund Raising Director – Hanover Youth Hockey
  • Assistant Coach – Boston Jr Terriers
  • Head Coach – Various Hanover Youth Hockey teams
  • Sports Management Software and Website Expert

Rich also serves as the Business Process Architect / Practitioner – TJX Companies

  • Lean 6 Sigma and ITIL Certified


Richard Jackson, Director Of Logistics

Richard Jackson has been involved with hockey at various levels for the past 40 years, as both a Player and Coach.  For the Northeast Generals, he does it all: travel arrangements, billet coordinator, administrative work and numerous other jobs.  Rich is a great asset to the organization.


Russell Sherman, Director of Communications/ Analytics

Russell brings 30+ years sales and marketing experience across several industries to the Northeast Generals. He is the founder and president of DITR that is a leading analytics site for high school aged hockey players across the United States.

Russell will head-up our Sales/PR & Marketing initiatives and work to get consistencies of our image to the public. He will also work on developing an analytics dept. for the Generals that will help in the assessment of players and potential players for the organization.


Bob Dalessio, Equipment Manager

Bob enters his 2nd season as the Equipment Director for the Northeast Generals.  Bob has over 25 years experience as an equipment manager from the Providence Bruins, Holy Cross to various levels of junior hockey.


Jason O’Dowd, Equipment Director

Jason O’Dowd enters his 2nd season as the Equipment Director for the Northeast Generals.  “Fishie” as he is called does a great job ordering, organizing and maintaining all equipment inventory.  The Generals would be lost without his guidance.


 Doug Lauzon, Announcer